A dynamic content framework strategically uses new and repurposed content to support your core marketing messages, customer sweet spots, and favorite marketing channels.
The right content mix will be different for every company depending on your existing content library, key marketing messages, preferred content channels, in-house staff assignments, and budget. Some popular content types include:
- Attractive white papers, reports and ebooks prove your technology. Technology customers depend on white papers, reports and business-of-technology ebooks to help them make purchase decisions. When they’re interested in a certain technology or vendor, they’ll look for an in-depth source to read.
- Case studies prove your customers’ positive experience. Case studies are compelling to prospects. Case studies flesh out testimonials and give them teeth, and are key to building referencability.
- Bylined articles promote thought leadership and brand awareness. Bylined articles build industry recognition for your technology and position your executives and engineers as experts to your target audiences. This results in highly qualified leads.
- Social media content engages customers and encourages relationships. Blog posts are particularly useful since you can reference them in social media postings and discussions. Blogs help to put a human face to your company and lets you immediately respond to your customers’ trending interests.