Very nice summary from Sonia Simone of Copyblogger of what your freelance content creator (Hello, Me) should be doing for you: making you remarkable and memorable with content and content strategy. Sonia sums it up:
- Understanding what the audience wants.
- Understanding how different formats work together.
- Understanding what makes content shareable.
- Understanding how content creates the overarching message you want.
- Understanding how to drive the behavior you need, whether it’s a sale, an email opt-in, or international support for the planet’s patchwork of space programs.