Lois Lowry’s The Giver turns the idea of a Utopian society on its head. Built on the ashes of an apocalypse, this Community eliminates suffering and strife by converting to “Sameness.” Unfortunately for them, Sameness bleeds out every shred of memory, creativity, and color.
Something like a lot of B2B content marketing.
When did we decide that rote sameness is the mark of a professional piece of content?
Look — you’re a good writer or you wouldn’t be in marketing. And content creation is critical. But does it have to be you? You strive to help your clients hit their marketing objectives and sales goals. You position and focus and plan the content that reels in the leads. You don’t stop until you fill that sales funnel — in fact, you don’t stop at all.
So let people like me help you, people whose businesses are founded on taking your strategies, messaging, facts, logic, and stories; and expertly creating lead-reeling content. For as long as you need us to.
Find out how your content marketing writer can improve your business. Download “How B2B Content Writers Help Their Marketing Clients Succeed.”