Customer appetite for content + social media leverage = a tremendous opportunity to tell your company and product story to your market. The more content-driven touchpoints you create and leverage, the more often your customers will reach out to you and the faster they will take advantage of your offering. But there is a hurdle to jump: creating and leveraging top-of-mind content takes time and expertise.
Stories and story structure create compelling customer touchpoints around customer success stories, white papers, industry articles, backgrounders, blogs, websites, webinars, video, podcasts, brochures, and more. Distribute your storied content across multiple customer channels and build your brand even more.