When is a movie like B2B writing?
When the movie is Lois Lowry’s The Giver, which turns the idea of a Utopian society on its head. Built on the ashes of the Ruin, this Community eliminates suffering and strife by converting to “Sameness.” Unfortunately, Sameness bleeds out every shred of color, memory, creativity, and emotion.
Sort of like some B2B writing.
Don’t write like the Sameness. Write like the Giver.
In the story, the Giver is the single Community member who can see color and who retains everyone else’s collective memories from before the apocalypse. Sort of like a computer archive except with a beard.
The best B2B content writers are Givers too. We understand what marketing execs are going through. You strive to help your clients hit their marketing objectives and sales goals. You position and focus and create the content that reels in the leads. You don’t stop until you fill that sales funnel — in fact, you don’t stop at all.
We lighten your load by taking on your strategies, messaging, facts, logic, and stories. We build them into persuasive and engaging content, and analyze the analysis so we can adjust and improve. Then we do it all over again, as long as you need us to.
Sameness puts your customers to sleep. Giving wakes them up.